Five Keys to the Business
Key #1: CONSISTENCY
a. Use the products, Wear the button, Talk to people.
- Why use the products? - 2 reasons
#1. Business reason - Tell the truth, your story.
#2. Personal reason - Good for you
-70% -die from cancer, heart disease and stroke
-50% of those were nutritionally triggered problems
-70% of all doctor’s visits are nutritionally triggered problems i.e., fatigue, stress, digestive problems to serious problems.
a. Nutritional deficiencies -Takes 2500-4000
Calories/day to get a balance of:
-Protein,
-Carbohydrates,
-Vitamins & Minerals,
-Fats,
-Oils,
-Herbs.
-Why do we have to eat so much?
1. How our Food is grown - Soil problems/chemicals, pesticides.
2.Our food choices aren’t often great
-Most overeat = weight problem = health problems
-Eat too few calories = bad nutrition = health problems
-Absorption -villi issue
-Herbalife Solution - 300-400 calories with meal replacements and tablets = 3,000-4,000 equivalent nutrition
-Greater absorption with Herbalife
-How to take products
Lose Maintain Gain
3 X -tabs 3 X -tablets 3X
2 X -shakes/tea 1 X -shake 3X
1 X - meal 2 X -meals/tea 3X
-Eating habits change naturally - encourage it.
-All the time use - Skin Care, targeted products…
-Become a product of the product!
b. Wear the Button - 5 questions -
Are you Serious about losing weight/better health/ earn $?
How much weight/$ or how fast?
What have you tried before?
How did it work?
Why do you want to make a change now?
c. Talk to People -Invitations -
ex: 5/day can lead to 1 yes = $1,500/month/retail
10/day can lead to 2 yes = $3,000/month/retail
KEY # 2: SIMPLIFICATION = DUPLICATION
A. Presentations
1. Your story
2. Other peoples’ story - ideally your clients and Distributor's
-Borrow stories- use the tools:
-DVDs
-The Internet
-Telephone/800#/ Touchfon
-3 way calls
-Audios
-Journals/Brochures
-Flyers
-Before & After Pictures
-Manuals
-HBN
-HOMs/Live Meetings
3. The Herbalife Story - 60,000,000+ Clients
-28+ Years
-65+ Countries
-$3 Billion+/year
4. Easy as 3,2,1/ which program?/ flavor?/ Cash, check or credit card?
5. Questions
- I don’t know about that....
6. Income presentation
- Same as above + Do you know anyone who can use an extra $500-$1,500/month
- part-time?
7. Next step - buy/sign now
-Set a time to meet -HOM/ 1 on 1/ group call
-
watch DVD presentation
- internet presentation
- Who can do that? - ANYONE!
KEY #3: BE POSITIVE!
a. 10 = 2 yes = $3,000/mo. Problem - 8 say no. Don’t take them personally!
- No’s are curious not serious.
b. Of the 8 No’s, some negative opinions -why?
- Protecting their egos
- Excuses - all are equal
-They may be a competitor
- Don’t burn a bridge - give a flyer.
- Wipe off any negative energy - you know the facts.
KEY # 4 CUSTOMER CARE:
You can use the Herbalife system with both customers and distributors.
1st day: How did they take the products - no “yes” questions. (ex: did you take your tablets?)
3rd day: Inches/weight? Some blame all their problems on Herbalife - remind of our millions of successes.
7th day: Inches/weight? Clients are used to the program - becoming a habit.
15th day: Inches/weight? Ask - Who Noticed? 20-30 clients can double with referrals.
25th day: Reorders/referrals/ IBP:
referrals - use incentives - $/credits/products/ customer parties, wellness evaluations, sampling, weight loss challenges.
KEY #5: TAKE ADVANTAGE OF THE MARKETING PLAN AND SUPPORT SYSTEM
-The sliding scale.
-Can start with 35% or 42% profit now.
-$425 -35%- cost $275+tax/freight - profit $150
-$1,000 -42%(best deal) - cost $580 -profit $420
-$4,000 - $42% -cost $2,320 - profit $1,680
Goal - Supervisor and World Team. -Give the reasons why:
- 50%/ Wholesale Profit/ Royalties next month vs. In 75 days/ Bonuses/ Supervisor Schools/ Check writing privileges/ Information/promotions/Active World Team
How to qualify for supervisor:
1. Retail it - 10 =2 yes = 6,000 in volume
-How?
-A. WHO DO YOU KNOW? MEET?
-B. Referrals/reorders - upgrade
-C. The Buttons
-D. Direct Approaches - live/phone
-E. Surveys
-F. House Parties
-G. Flyers
-H. Ads. - Newspapers, mailings, internet, etc
-I. Sampling
-J. TV
-K. Radio
-L. Internet
Recruit to supervisor
- Show examples. World
- Team top position possible in first month.
- Plug into the Support System:
- Local/your organization's, Herbalife's
- Telephone training - conference calls/ Touchfon
- Training DVDs and audios
- HBN
- The Internet
- STS and Quickstart trainings
- Corporate meetings and promotions - Goal: Qualify for everything - winning becomes a habit!
Get some inventory to get to supervisor
- Most do a combination of all 3 ways.
- Summary and end: Promote the next events - your organization's/ local/ Herbalife's.
Mark Hughes' Philosophy:
Care more about your customer’s results than your profits on them = a fortune.
Care more about your distributor’s success that your profits on them = a fortune!
- Set your goals - develop a plan - be consistent - do your best - HAVE FUN!